THE HOUSE OF ESTĒE
THEN &
NOW
ESTĒE PIONEERED MANY BEAUTY INDUSTRY FIRSTS
And 75 years later, we’re committed to continuing her legacy of innovation. One thing that will never change?
Our dedication to high-touch experiences and high-performance products, created with you in mind.
Our dedication to high-touch experiences and high-performance products, created with you in mind.
HOW IT
STARTED
PRODUCTS
Estée began in her uncle’s kitchen with four products and a dream.
HOW IT’S
GOING
PRODUCTS
The Estée Lauder Companies offer products for everyone across skincare, makeup, fragrance and luxury–all designed with a commitment to the highest performance, quality and safety.
HOW IT
STARTED
INFLUENCE
Estée was the original influencer.
Pre-social media, she launched a word-of-mouth campaign:
“Telegraph, Telephone, Tell-a-Woman,” to spread real-life reviews of her products.
Pre-social media, she launched a word-of-mouth campaign:
“Telegraph, Telephone, Tell-a-Woman,” to spread real-life reviews of her products.
HOW IT’S
GOING
INFLUENCE
Our Estée Experts create and educate customers around the world on social media and online every day–check out the latest content from our #EsteeTeam, #EsteeArtist and #EsteeBeautyAdvisor community:
HOW IT
STARTED
BEAUTY ADVISORS
Estée knew she couldn’t be everywhere, so she needed people who wouldn’t just sell, but would bring her signature high-touch experience to customers every day. She hired the first-ever Beauty Advisor in 1953.
HOW IT’S
GOING
BEAUTY ADVISORS
Over 10.000 Estée Beauty Advisors worldwide create high-touch experiences to department stores, airports, online consultations and much more.
Start a personalized consultation with one of our Beauty Advisors here!
Start a personalized consultation with one of our Beauty Advisors here!
HOW IT
STARTED
GIVING BACK
In 1993, Estée Lauder’s daughter-in-law, Evelyn Lauder co-created the Pink Ribbon
and the Breast Cancer Campaign.
and the Breast Cancer Campaign.
HOW IT’S
GOING
GIVING BACK
The Estée Lauder Companies stays committed to supporting the Breast Cancer Campaign with over $99 Million raised globally for lifesaving research, education and medical services.
UDFORSK MERE...
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